Jason McFarlane (MBA, BSc, GAICD) is the Director of the Western Australian GreenTech Hub. With over 20 years of experience in economic strategy, innovation, regional development and sustainability, Jason has advised governments, industry and communities on decarbonisation, advanced manufacturing and strategic infrastructure investment. A former Managing Director of FAR Lane and Chair of Economic Development Australia, he is focused on connecting challenge owners with solution makers to accelerate green technology commercialisation, support economic diversification and position Western Australia as a global leader in sustainable industry.